Barbie® Introduces First Blind Barbie Fashionista Doll

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Released as part of this year’s global Barbie Fashionistas lineup, Barbie partnered with the American Foundation for the Blind and National Down Syndrome Society to ensure doll designs accurately reflect the community they are designed to representEL SEGUNDO, Calif., July 23rd, 2024 – Mattel, Inc. (NASDAQ: MAT) announced today the addition of a blind Barbie doll and a Black Barbie doll with Down syndrome, created to allow even more children to find a doll that represents them and inspire all children to tell more stories through play.“We recognize that Barbie is much more than just a doll; she represents self-expression and can create a sense of belonging," said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls. “We proudly introduce a new blind Barbie doll and Black doll with Down syndrome to our Barbie Fashionistas line, reinforcing our commitment to creating products that represent global belonging and inclusivity in the doll aisle.”Barbie partnered with …