Don’t Change the Company

DRANK

SummaryEvery company is different. To make accessibility last, connect it to what your company already cares about—like speed, trust, or great design. Help teams do their jobs better, not harder. Use familiar tools and goals. When accessibility feels like part of the mission, people support it—and it sticks.Aligning Accessibility with What Already MattersEvery company has its own personality. It might be obsessed with speed, driven by design, led by customer feedback, or focused on data. The identity shapes how decisions get made—and if you want accessibility to last, it has to fit right in.I’ve seen accessibility efforts succeed (and survive) by aligning with the values that already exist inside the business, not working against them.Start with What the Company Already Cares AboutWhen I was at Yahoo, everything was about innovation. Teams were building wild, interactive, often cutting-edge experiences. So our job wasn’t to slow things down—it was to give developers the tools to…