
The 5th Motivation for Accessibility: Brand and Marketing
DRANK
This is why accessibility colors your brand with such positive perception, and rightfully so. When you make your products accessible, you're demonstrating core values that customers want to align with: innovation, inclusion, empathy, and social responsibility. Customers find it easier to identify with brands that show they care about everyone, not just the majority. In our increasingly socially conscious marketplace, this identification translates directly to preference, loyalty, and advocacy.